Bachelor of Arts (BA) in Management, Marketing Emphasis

This program is also available without an emphasis or with an emphasis in International Business.

Program Description

The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management - exploring the internal and external influences that bear on managerial activities and decision making - while providing a specialization in Marketing. The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication. An important objective of the program is to provide students with an understanding of consumer behavior.

Learning Outcomes

  • Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management.
  • Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations.
  • Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems.

Degree Requirements

A minimum of 128 US credit hours consisting of the following: a minimum of 67 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and 31 US credit hours of electives.

Required Courses*

*Fall 2019 intake or later. (View previous degree requirements.)

Core Courses

Vienna Campus Required Core Courses

Double Major

Students wishing to complete a double major with the bachelor of arts (BA) in Management may only do so with majors offered outside the Department of Business and Management.

After Graduation

Marketing is a core element of all organizations, and opportunities exist across all industry sectors - private, public and non-profit. Adding the Marketing emphasis to your management major deepens your understanding of and access to areas like media, advertising, and public relations. This knowledge may be useful for positions outside of marketing, including event organizing, fundraising, lobbying, and research. Moreover, employers seek out employees with critical-thinking skills, good decision-making capabilities, and strong leadership skills, all elements of a degree at WVPU.