Bachelor of Arts (BA) in Strategic Communication

Beginning fall 2019, current and future students of Webster Vienna Private University will be able to apply for a Bachelor of Arts in Strategic Communication, the only one of its kind in Austria, and begin the program in fall 2020. The degree program will be offered as part of the Media Communications department at Webster Vienna and will emphasize workforce readiness skills, necessary for leadership positions in global settings within advertising, public relations, corporate communications and more.

Program Description

The undergraduate Strategic Communication (BA) degree program emphasizes workforce readiness skills necessary for leadership positions in advertising, public relations, promotions, campaigns, corporate communication, and more.

Graduates will use strategic writing and message creation, research, audience analysis, persuasion, and new/social media skills as they undertake careers in nearly any industry in which organizations have a need to create communication strategies to serve their constituents. The Strategic Communication (BA) degree program emphasizes the communicative practices within and among organizations and their constituencies.

The degree program combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasive communication, corporate and crisis communication, promotions, and communication campaigns for graduates to apply in workforce situations.

This degree includes a total of 240 ECTS. Students complete a required thesis prior to the completion of the program. Graduates can expect to work in organizational and corporate communication, promotional campaigns, public relations, media consultation, digital messaging, social media, and more.

Learning Outcomes

Successful graduates of this program will be able to:

  • Apply the acquired knowledge, skills, and research methods to the completion of an original thesis in strategic communication.
  • Gain exposure to global connectivity and interactivity through the exploration of corporate, social and political environments across borders.
  • Apply current communication and media technologies to address clients’ problems related to advocacy and/or reputation management.
  • Demonstrate knowledge of the fundamental theories and ethical best practices of strategic communication.

Degree Requirements

  • 17 required courses
  • 12 recommended degree electives
  • 2 courses in practical applications
  • 1 required undergraduate thesis
  • Requisite courses in the Global Citizenship Program

Required Courses

Recommended Electives

Media Communications Minor

Strategic Communication Undergraduate Roadmap