Bachelor of Arts (BA) in Strategic Communication |
Beginning fall 2019, current and future students of Webster Vienna Private University will be able to apply for a Bachelor of Arts in Strategic Communication, the only one of its kind in Austria, and begin the program in fall 2020. The degree program will be offered as part of the Media Communications department at Webster Vienna and will emphasize workforce readiness skills, necessary for leadership positions in global settings within advertising, public relations, corporate communications and more.
Program Description
The undergraduate Strategic Communication (BA) degree program emphasizes workforce readiness skills necessary for leadership positions in advertising, public relations, promotions, campaigns, corporate communication, and more.
Graduates will use strategic writing and message creation, research, audience analysis, persuasion, and new/social media skills as they undertake careers in nearly any industry in which organizations have a need to create communication strategies to serve their constituents. The Strategic Communication (BA) degree program emphasizes the communicative practices within and among organizations and their constituencies.
The degree program combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasive communication, corporate and crisis communication, promotions, and communication campaigns for graduates to apply in workforce situations.
This degree includes a total of 240 ECTS. Students complete a required thesis prior to the completion of the program. Graduates can expect to work in organizational and corporate communication, promotional campaigns, public relations, media consultation, digital messaging, social media, and more.
Learning Outcomes
Successful graduates of this program will be able to:
- Apply the acquired knowledge, skills, and research methods to the completion of an original thesis in strategic communication.
- Gain exposure to global connectivity and interactivity through the exploration of corporate, social and political environments across borders.
- Apply current communication and media technologies to address clients’ problems related to advocacy and/or reputation management.
- Demonstrate knowledge of the fundamental theories and ethical best practices of strategic communication.
Degree Requirements
- 17 required courses
- 12 recommended degree electives
- 2 courses in practical applications
- 1 required undergraduate thesis
- Requisite courses in the Global Citizenship Program
Required Courses
- PBRL 1010 - Fundamentals of Strategic Communications and Public Relations
- PBRL 2400 - New Media Messaging
- MDST 2200 - Ethics in the Media
- ADVT 1940 - Introduction to Marketing Communications
- SPCM 2400 - Persuasion
- PBRL 2920 - Writing for Public Relations
- PBRL 3600 - Public Relations Case Studies
- MDST 4200 - Media Research
- MDST 3260 - Global Media Practice
- MDST 3300 - Media Law, Ethics & Policy
- MDST 4110 - Digital Media & Culture
- PBRL 4250 - Media Relations
- PBRL 4300 - Crisis Communications and Issues Management
- MDST 4500 - Political Communications
- SPCM 4500 - Conflict Resolution
- SPCM 4600 - Communication Theory
- PBRL 4960 - Global Strategic Communication Campaigns
- MDST 4260 - Thesis
Recommended Electives
- ADVT 2350 - Introduction to Visual Communications for Advertising and Public Relations
- ANSO 2060 - Culture and Communication
- SPCM 1280 - Interpersonal Communication
- MDST 1050 - Media Writing
- MDST 2100 - Media Literacy
- MDST 2800 - Media, Diversity & Society
- MNGT 3500 - Marketing
- MNGT 3510 - Advertising
- PBRL 2800 - Organizational Internal Communication
- POLT 1070 - Introduction to Political Theory
- SPCM 3500 - Presentations for Media Professionals
- SPCM 3600 - Rhetoric
Media Communications Minor
- MEDC 1010 Introduction to Mass Communications (3 credit hours)
- Plus an additional 15 credits in Media Communications
Strategic Communication Undergraduate Roadmap
